Orientalism (by Edward Said)
  The Warmth of Other Suns
  Spam: A Shadow History of the Internet
  The Dream Machine (by Mitchell Waldrop)
  The Master Switch
  A Cultural History of Humour
  The Code Book (by Simon Singh)
  Bicycle Design: An Illustrated History
  Just My Type (by Simon Garfield)
  Meggs' History of Graphic Design
  The Visual Display of Quantitative Information
  Draplin Design Co.: Pretty Much Everything
  Don't Make Me Think (by Steve Krug)
  The Design of Everyday Things
  The Grammar of Graphics
  The Revolution of Everyday Life 
  Lean Out (by Dawn Foster)
  Imagined Communities
  Evolving Brains, Emerging Gods
  An Anthropologist on Mars
  Algorithms to Live By
  Thinking, Fast and Slow
  Metaphors We Live By